Snapchat Adds Weekly Baseball Channel With MLB Partnership

Snapchat is now a destination for baseball footage and commentary. The popular disappearing photo and video messaging app has partnered with Major League Baseball Advanced Media to create weekly shows with contributions from players, commentators and fans. The content will appear as a video in the app's main feed, accessible to all of Snapchat's reported 200 million users. These are known as Snapchat "Stories" and appear in the app's "Live" section, below where users can see recent updates from ...